The Death of the Cold DM
Week 7: How to find the people hidden in plain sight
The Serendipity Trap
Most founders build in isolation. We go to events hoping to bump into the right person. We post on social media hoping the right investor sees it. We rely on serendipity.
But serendipity is not a strategy. It’s a lottery ticket.
The Solution: Founder Finder
We have thousands of founders in our ecosystem. Until now, that data was invisible. With Founder Finder in Backstage Intelligence, we turned the lights on.
The Story: Mateo's Search
Mateo (from our email) needed a Fintech expert in his time zone. He used Founder Finder to scan the Founders Live ecosystem.
The Query
"Find me founders in South America working in Fintech."
The Result (Trial View)
(Free members can see names, industries, and LinkedIn profiles (where available) for the top matches.)
Diego M. – Lima, Peru – Founder of Finniu
Vicente E. – Santiago, Chile – Co-Founder of Finnecto
Lucas C. - Buenos Aires, Argentina - Founder of Do Hack Tech
The Front Row Advantage: The Warm Intro
Here is where the membership changes the game. Mateo found them, but he didn't want to send a cold DM.
As a Front Row member, Mateo used the Request Intro feature. The system reached out on his behalf: "Nick Hughes here. Mateo in our network wants to connect about Fintech. Are you open to it?"
If they say yes, the intro is made.
No awkward pitching. No cold DMs. Just consent-based connection.
1. Who are you looking for?
A technical co-founder in Seattle? A marketing wiz in London? A prop-tech founder in Lagos? Stop guessing. Search the database.
Create your free account (or log in) to ask Founder FInder right now.
2. Share your discovery
Did you make a great connection? Screenshot your result and tag @FoundersLive on LinkedIn or Instagram. We’ll re-share our favorites in the next feature.
🔓 Unlock the Full ecosystem
The free public version gives you a taste. Front Row membership unlocks the full power of the archive and the network.
The Front Row Difference
Backstage Intelligence: Access the full suite of tools (Colors, Advice, Tools, and more).
Backchannel Community: Connect directly with the partners and founders you find in the Directory.
Unlimited Access: No cap on how many questions you can ask or how deep you can go.
3 Ways to Access
Every founder is at a different stage, so we have options for everyone:
1. The Annual Pass (Best Value) 🏆 Get full access for $159/year. (Save +20% compared to the monthly rate.)
2. The Monthly Flex Prefer to go month-to-month? You can join Front Row for $16.99/mo. (Great for flexibility, though you pay more over the year.)
3. The Fan Pass Not ready to commit? You can join as a Free Fan to set up your profile and explore the public feed.
The Bottom Line
If you want the best price, the Annual Plan is the smart move.
